Adsmoxie / About
About Adsmoxie
Turning marketing investment into measurable business growth.
Adsmoxie is a performance marketing consultancy founded by Nikita Saxena, backed by more than 11 years of hands-on experience across in-house, agency and consulting roles. Adsmoxie works with businesses of all sizes, from early-stage companies to established enterprise brands, across B2B SaaS, D2C, FinTech, healthcare, education, automotive, skincare, exports, nutraceuticals and eCommerce. Adsmoxie connects paid media, demand generation, and analytics to what matters most: CAC, ROAS, customer pipeline, and revenue.
Nikita SaxenaFounder & Growth Leader
Results at a glance
35% ↓D2C CAC cut, ₹4,831 to ₹3,146
38% ↑AOV lifted, ₹1,600 to ₹2,207
$1.6M+Incremental revenue for enterprise clients
4Continents of pipeline on ₹6L/month
Proven results
Work that made a measurable difference
A few examples of what changed when strategy, media and measurement started working together.
0.61 → 0.98
Improved D2C ROAS by 61% for a nutraceutical brand, bringing paid acquisition much closer to profitability.
45% ROI
Delivered an uplift across enterprise accounts in cybersecurity, mortgage lending, home automation and B2B payments.
+128% ROAS
Rebuilt PPC, paid social and retargeting for an AI-led marketing product, tying performance back to tracked revenue within 90 days.
What Adsmoxie does
Three ways Adsmoxie helps teams grow with more clarity
Adsmoxie strengthens the areas that need attention most, from a single stage of the funnel to the complete customer journey.
PPC & CRO
Paid campaigns across Google, Meta, LinkedIn, DV360, YouTube and Amazon, planned around CAC and ROAS targets. Adsmoxie also improves landing pages and funnels so more of the right clicks turn into customers.
Analytics (GA4 Tracking & Tag Management)
Clean GA4 and GTM setups, reliable event tracking and attribution that people can trust. Dashboards in Power BI, Looker Studio and Snowflake make performance easier to understand and act on.
SEO & Content Strategy (AEO & GEO)
Search and content strategies built around the questions real buyers ask, including AEO and GEO. From technical foundations to local-market content, the goal is simple: earn visibility and turn it into qualified demand.
The founder
Why Adsmoxie exists
The problem
Businesses invest heavily in marketing, yet many teams still struggle to explain how that investment contributes to commercial growth.
Advertising platforms report clicks, impressions, and conversions. Leadership needs answers about customer acquisition cost, return on ad spend, pipeline, and revenue. The disconnect between these two perspectives makes it difficult to evaluate performance, allocate budgets, and make confident decisions.
The solution
Adsmoxie was founded to close that gap.
I connect paid media, demand generation, and analytics to the business outcomes that matter: CAC, ROAS, pipeline, and revenue. By combining hands-on execution with strategic insight, I make marketing performance easier to understand, discuss, and improve.
“Marketing strategy should make business decisions easier. That means knowing what lowers CAC, improves ROAS and creates pipeline the sales team can actually use.”
Nikita Saxena, Founder of Adsmoxie
11+Years in performance & growth marketing
25Largest cross-functional team led
6Regions: India, US, EU, APAC, SEA, Africa
SVP+Stakeholder level reported into
Adsmoxie clients
Current and past projects across healthcare, education, automotive, skincare, exports and D2C.
Melbourne Varicose Vein Clinic
Healthcare
An ongoing marketing partnership since 2020
Adsmoxie supports the clinic across lead generation, SEO, social media, content, creative and Google Ads.
Ongoing partnership
MIR
Education
A clearer digital experience
UI/UX design and ongoing content support for the institute’s digital presence.
Ongoing partnership
GSGlobexim
Exports
A brand built for the web
Created the website experience and logo, then supported content and brand management.
Handed over to client
Bro Cars
Automotive retail
PPC & Tag Management
PPC campaign management and tag management setup for lead tracking and attribution.
Completed
MindMySkin
Skincare, D2C
CRO & PPC
Conversion rate optimisation and PPC campaign management across paid channels.
Completed
Relocateable Living
Real estate / lifestyle
Google Ads
Google Ads campaign management for lead generation and brand visibility.
Completed
Client feedback
What clients say about working with Adsmoxie
“Adsmoxie set up the tracking for model management and File.ai from the ground up. The implementation was clean, accurate, and gave the team full visibility into what was actually happening across campaigns. Reliable data made every decision after that sharper.”
Since 2019, Adsmoxie has managed Melbourne Vein Clinic’s end-to-end marketing strategy and digital operations. The partnership has brought qualified prospective patients to the website and supported a steady, long-term increase in clinic visits and consultation appointments.
Professional experience
11+ years behind the work
A career shaped by in-house teams, agencies and hands-on growth work across markets.
Click any role to expand the detail.
BW
Apr 2026 – Sep 2026
D2C Growth Marketing Manager — Be Wellness · Nutraceuticals, D2C & Marketplace · Gurugram
Full ownership of D2C and marketplace P&L · internal design and content teams · external web and Amazon agencies
- Reduced customer acquisition cost 35%, from ₹4,831 to ₹3,146, through structured audience, creative and bidding optimisation across paid channels.
- Lifted average order value 38%, from ₹1,600 to ₹2,207, via bundling, pricing architecture and landing page merchandising.
- Improved D2C ROAS from 0.61 to 0.98 (+61%), moving the channel decisively toward profitability.
- Raised marketplace ROAS from 0.81 to 1.10 (+36%) through pincode-level targeting, ORM spend rebalancing and a review generation programme.
- Own market research, budget forecasting, and campaign and revenue management end to end.
SS
Oct 2025 – Mar 2026
Sr. Manager, Digital Marketing (Contract) — Serosoft · Academia ERP, AI-led EdTech SaaS · Indore
Reported to SVP · team of 25 across marketing and sales · 4 continents · media budget ₹6L/month
- Led global marketing and GTM across Africa, EMEA, APAC and the US & UK, delivering sales-qualified B2B pipeline from all four continents on a constrained monthly budget.
- Managed a 25-member cross-functional team, reporting directly into the SVP on pipeline, spend efficiency and local-market performance.
- Built the CEA and SEA markets from a standing start, using seminars and on-ground events as the primary lead engine.
- Planned and hosted global seminars, webinars and virtual events end to end, from concept through to pipeline handoff.
- Owned sales enablement, rebuilding decks, case studies and enterprise collateral around buyer personas and local-market messaging.
- Directed full-funnel SEO & SEM across Google, Bing, Yandex and Yahoo, and deployed AI tooling for local-market content at scale.
3i
Oct 2024 – Sept 2025
Sr. Performance Marketing Manager — third i · AI-led Marketing Product · Singapore
Global client portfolio across hospitality, retail and SaaS · in-house growth · product & engineering collaboration
- Delivered 45% ROI uplift leading global paid media strategy across Google Ads, Meta, LinkedIn, DV360 and YouTube.
- Led analytics and model management setup, correcting long-standing measurement gaps that had distorted spend decisions.
- Grew qualified lead volume for CGH Earth Hotels, turning low-conversion properties into contributing locations.
- Rebuilt File.ai’s broken analytics implementation, restoring reliable attribution and reporting.
- Built executive-ready dashboards in GA4, Power BI and Looker; owned CAC and LTV benchmarks tied to client P&L.
- Improved landing pages with product and engineering, driving a 30% increase in client retention.
iQ
Nov 2022 – Sept 2024
Engagement Manager — iQuanti · Premium Digital Agency (New Jersey) · Bengaluru
15+ member cross-functional team · global enterprise portfolio across US and Canada
- Delivered $1.6M+ incremental revenue and a 45% ROI uplift across Google Ads, Meta, LinkedIn, DV360 and YouTube.
- Owned CAC and LTV benchmarks for HEB, Mimecast, Crestron and BreadPay, aligned to client P&L and profitability goals.
- Reduced CPL by double digits through structured experimentation and funnel optimisation frameworks.
- Drove a 20% YoY increase in scope of work while sustaining CSAT of 6+/7.
- Led and mentored a 15+ member team, embedding a test-and-learn growth culture across accounts.
BF
Apr 2022 – Oct 2022
Senior Manager, Web Business Unit — Bajaj Finserv · Pune
Web business unit · consumer finance
- Owned web channel performance for a leading Indian consumer finance business.
- Recognised as Emerging Star Performer for strategic impact.
Earlier experience
Digital Marketing Manager, PrimeSoft Digital
Hyderabad · May 2021 – Apr 2022
Paid Marketing Specialist, Google
Hyderabad · Dec 2018 – Mar 2021
Process Associate, Meta
Hyderabad · Jan 2018 – Dec 2018
Support Engineer, Microsoft
Gurugram · Jul 2015 – Nov 2017
Earlier client portfolio
CGH Earth
Phoenix Mall
File.ai
Third i
GoalTeller
Mimecast
Crestron
BreadPay
HEB
Bajaj Finserv
Skills & stack
The tools behind the work
The tools and platforms Adsmoxie uses to plan, launch, measure and improve marketing performance.
Growth & media
- Google Ads
- Meta
- DV360
- YouTube & TikTok
- Taboola & CTV
- Bing
- Amazon Ads
Analytics & reporting
- GA4
- Looker Studio
- Power BI
- Snowflake
- Webtrends & Omniture
- Clarity
- Adobe Analytics
CRM & martech
- Salesforce
- HubSpot
- Zoho
- Mailchimp
- JIRA
- Monday.com
- Basecamp
AI, creative & technical
- AI-assisted research & prompt design
- Generative AI for creative & SEO
- Figma, Canva, Photoshop
- HTML / CSS (basic)
- SQL (basic to advanced)
Markets worked
India
US
EU
APAC
SEA
Africa
Education
Strategy backed by hands-on experience
Postgraduate
Executive MBA, Strategic Management
Jan 2024 – Jul 2025
Undergraduate
B.E., Computer Science
Jul 2011 – Aug 2015